Marketing success happens in the following conditions…
When the right consumer with the right frame of mind arrives at the right place and at the right time - ready to explore your products. This is key to any successful marketing strategy - and something that can help you get a leg up on your competitors.
The entire point is the following…
Consumers nowadays are more inclined to make buying decisions and do things on certain days of the week. If you understand these habits well and how relevant they are to your business, you can make sure that your campaign hits when the consumer are in the right frame of mind to act and drive better ROI.
One great example for this is holiday marketing. Every Wednesday, you are receiving emails from flight and tourism brands for weekend deals - or live events in your city. As you may not know, it takes instant action for you to book or reserve a table in that timeframe.
So, how do you know that what time is the right time?
1. Awareness
First of all is awareness. If you are not paying attention to the trends as they occur, you are going to miss the boat on the opportunities. There are number of ways to stay on top of the trending topics without overwhelming your schedule. The first way is to tune into major events and types of programming which are most popular with your audience. Another good way is to understand the seasonal habits of people who are buying products - or ones that re interested in your services (especially if your products/services are seasonal).
2. Psychology
There is also a certain psychology that plays a big role in timing for strategic marketing initiatives. Basically, the goal is to know what your customers are thinking during the certain times in the year - and how to decide what type of marketing campaign you want to launch
3. Responsiveness
This is another huge aspect of timing. So is agility, especially in marketing. In other words, being able to respond to a situation quickly can give you a huge leg up on the competition. For example, big brands use major events to be responsive to their customer’s tweets, posts or comments. Being responsive is the key to making most of your sales opportunities.
4. Business cycles
By analyzing your business cycles, you can also see how valuable the insights are into your strategic marketing efforts. You can use analysis, surveys or data to understand how your customer audience is reacting in certain timeframes - and how they engage in specific sales cycles. By knowing how long your cycle is, whether there are purchasing trends related to your product/service or when people are most engaged with your brand - you can again optimize your offering and start attracting customers.
A Final Word
Next time you think about your strategic marketing campaigns, you should remember that timing is everything - and that it plays a huge role in today’s business landscape.
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